BetVictor delves into non-league football with new sponsorship deal
Gibraltar-based operator to sponsor the Isthmian League, Northern Premier and Southern League in latest UK push
BetVictor has announced a two-year sponsorship deal with three of the biggest leagues in non-league football – the Isthmian League, the Northern Premier and the Southern League.
Starting from the 2019/20 season, the partnership will see the operator’s with a brand presence across all three leagues, which cover tier seven of the English football pyramid.
BetVictor has pledged to ramp up marketing for the leagues on digital and social media channels, while each league’s official website will be refreshed with branded content.
The Gibraltar-based operator’s logo will also feature on the shirt sleeves of all 228 clubs in the three leagues.
BetVictor director of brand and creative Matt Parkes said: “We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor.
“The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”
BetVictor’s National League pyramid
Isthmian Football League chairman Nick Robinson, Northern Premier League chairman Mark Harris and Southern League chair Terry Barratt released a joint statement following the deal, reading: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System.
“By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”
BetVictor recruited former Portsmouth manager Harry Redknapp as a brand ambassador in March.