BetVictor launches proprietary marketing platform
In-house developed RAMP tool aims to boost customer interaction with personalised promotions
BetVictor has launched a new in-house developed customer retention tool, RAMP, standing for Real-Time Automated Marketing Platform.
According to the firm the solution is designed to drive more effective interaction with customers and offer real-time personalised promotions via email, SMS and push notifications.
RAMP will allow BetVictor to analyse customer trends and behaviour to create tailored campaigns and automated promotions suited to each user in all languages.
BetVictor’s head of retention Leo Judkins said: “Today, more than ever, customers receive dozens of emails, push notifications, and texts from companies attempting to sell products that aren’t always relevant to them.
“At BetVictor, by leveraging our own predictive modelling capabilities, we’re able to target our customers with eye-catching offers and campaigns that are of their interest.”
According to research by marketing agency Bluecore, 40% of customers who receive communications showcasing relevant products are more likely to read them.
Judkins added: “Our innovative and intuitive marketing platform, RAMP, further enhances and simplifies two-way engagement between our teams and our customers, providing them with an enriched experience.”
RAMP is being used to power all customer communications for BetVictor’s “The Million Pound Bet” World Cup promotion as punters move up and down the leaderboard.