BetVictor launches "simple" TV campaign
New adverts to highlight operator being recognised as offering best Premier League prices by Oddschecker
BetVictor is launching a new television advertising campaign to promote its âsimple and straightforwardâ betting experience, as the firm looks to move away from its previous irreverent marketing strategy.
The firm has ditched the character Maurice, who was played by comedian Paul Kaye and featured in a series of previous campaigns, in favour of a much more sober approach featuring two âmodern gentsâ (pictured) discussing potential betting opportunities.
The firm said the ad, which has the tag line âSimple Asâ, is intended to remind customers of the straightforward BetVictor betting experience as well as its offer of the âbest odds in the industryâ.
BetVictor was recently awarded the accolade of offering customers the best value on Premier League football matches for a fifth consecutive year by odds comparison site Oddschecker.
âBetVictor has consistently offered the best odds on the Football League and Premier League for the last three and five years respectively,â a spokesperson for BetVictor said.
âWe concentrate on what we know is important to real bettors; good value, good product, great service and our new campaigns reflect this in an innovative way,â he added.
The ad, which has been created by long-term communications partner VCCP, will be debuted just before the start of Saturdayâs top of the table clash between Leicester City and Manchester United on Sky Sports with cutaways enabling a constantly refreshed campaign.
VCCP vice chairman Julian Douglas said the campaign had âeschewed the conventions of the sectorâ.
âNo flashing lights, no geezers, no noise, no nonsense,â he said.
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