BetVictor strengthens marketing team with double hire
Lars Fulle and Marla Wisniewska join operator as head of marketing and digital marketing manager respectively
BetVictor has made two senior marketing hires including former Lottoland online marketing VP Lars Fulle as its new head of marketing, eGaming Review has learned.
Fulle joined BetVictor’s Gibraltar-based offices earlier this month after almost three years at Lottoland where he helped establish the bet-on-lotteries operator’s then nascent brand.
And Fulle has been joined at BetVictor by new digital marketing manager Marla Wisniewska, who had previously carried out similar roles at Thomas Cook and eHarmony.
The appointments come ahead of this summer European Championships and a major marketing push centred on its recently launched The Million Pound Goal promotion.
“We are delighted with our new hires and the restructuring within the team,” Andreas Meinrad, BetVictor CEO, said.
“The aim was always to have the team in place in order to maximise our key projects this summer especially The Million Pound Goal.
“Lars and Marla have the necessary skills and experience needed to complement our existing marketing team and they have already made their presence felt,” he added.
BetVictor has made a number of senior changes over the past 12 months including the hire of new CFO Germon Knoop and head of brand Shane Stafford.