BetVictor unveils personalised racehorse product

BetVictor has unveiled its latest mobile product innovation with the launch of a new personalised search tool for horseracing customers.

BetFinder, which was developed in-house in partnership with racing form analysts Timeform, uses data to help customers personalise their search when placing a bet.

Punters can filter their search by star ratings, course and distance winners or with a list of most improved runners.

The function is available on BetVictor’s iOS app and native Android app, and will be made available online in August.

“We are confident that this product will prove very popular with our racing customers – both casual players and serious enthusiasts alike, as it allows customers to quickly and easily search through hundreds of horses to pinpoint the ones they like,” said BetVictor’s head of sportsbook product, Eoin Ryan.

“Whether it’s an individual race or race meeting, BetFinder provides a powerful and unique experience and we’re looking forward to the reaction it gets from customers,” added Ryan.

BetFinder is the latest in a series of product upgrades launched by BetVictor as it aims to simplify its offering.

The bookmaker launched Lengthen The Odds earlier this year, a betting function that enables horseracing punters to enhance the price of their selection.

It most recently added a Quick Cash Out function to its mobile offering, which it claims is the fastest way in the industry to cash out a bet.