Betway continues Germany push with Hannover 96 deal
Operator announces second deal in the space of a week with a Bundesliga club
Betway has announced its second German sponsorship deal in the space of the week, with a new three-year contract to become the official betting partner of German football club Hannover 96.
Betway said the announcement marked a “significant strengthening” of its presence in the German market, following a similar agreement last week with fellow Bundesliga outfit Fortuna Düsseldorf.
“The German market is very important to Betway, so I’m delighted to announce our second deal of the summer with a Bundesliga club,” said Betway’s Antony Werkman.
“Hannover 96 is an established first league team and they’re another exciting side to be involved with. We’re looking forward to the coming seasons in what will hopefully work out to be a great partnership for the club, the fans and us.”
Martin Kind, CEO of Hannover 96 added: “We really appreciate that we could convince Betway to become our betting partner. We are looking forward to a high-performing partnership with an innovative output.”
Betway also partners a third Bundesliga club in the form of Werder Bremen, to go along with sponsorships of West Ham United, Anderlecht, AS Roma and three La Liga clubs, Deportivo Alaves, C.D. Leganés and Levante U. D.