Betway extends German esports sponsorship
Operator inks renewal with Berlin International Gaming following successful two-year partnership
Betway has extended its partnership with esports organisation Berlin International Gaming (BIG).
The online operator has been an official partner of the Counter-Strike: Global Offensive (CS:GO) team since 2019.
Under the remit of the extension, Betway will collaborate with BIG to produce Twitch and YouTube content for esports fans.
BIG esports players will also champion responsible gambling messaging via their social media channels.
Adam Savinson, Betway head of esports, said: “We have had an incredibly successful two years of sponsorship with BIG, and watching them develop into one of the world’s best CS:GO teams has been a true pleasure.
“With today’s renewal, I’m excited to confirm our dedication to both BIG as an organisation as well as the wider CS:GO industry,” he added.
Daniel Finkler, BIG CEO, commented: “Betway and all of the people behind the scenes have been amazingly supportive and loyal partners throughout these years. I am very pleased that we can continue with Betway as our main partner.”