Betway extends sponsorship of UK snooker Championship
Operator agrees a three-year extension with World Snooker to sponsor the UK Championship tournament until 2020
Betway has agreed a three-year deal to extend its sponsorship of snooker’s UK Championship.
The operator has sponsored the snooker event since 2015, and the latest agreement will ensure the partnership continues until at least 2020.
Betway CEO Anthony Werkman said: “The Betway UK Championship is a fantastic event to be involved with and we’re really happy to be extending our partnership for a further three years.
“Continuing our sponsorship in snooker, and particularly with a top level event, is really important as we look to build on the strong growth we have achieved in recent years.”
The 2017 Betway UK Championship is currently taking place at the York Barbican, where players will compete until 10 December for the £850,000 prize.
The sponsorship of UK snooker events has become a popular marketing strategy for operators in recent months, including for Dafabet which supported the Northern Ireland Open tournament in November.