Betway nets Eintracht Frankfurt sponsorship deal

Betway has put pen to paper on a three-year sponsorship agreement with German top-flight football club Eintracht Frankfurt.

Under the remit of the agreement, the Betway brand will be afforded promotional space at Eintracht’s home stadium on LED screens and cam carpets.

Betway will also work with the club to produce original content for fans.

Eintracht have also qualified for the Europa League next season, which Betway noted would provide the brand with a wider European exposure resulting from the partnership.

The move sees Betway once again add to its growing portfolio of football sponsorships, which includes English sides West Ham United and Brighton and Hove Albion, as well as fellow German outfits Schalke 04 and Hertha Berlin.

Anthony Werkman, Betway CEO, said: “We’re excited to be partnering with Bundesliga club Eintracht Frankfurt, in a multi-year agreement.

“With the team again qualifying for the Europa League, the Betway brand will receive exposure across the continent.

“We’re also looking forward to working closely with the club and delivering exciting content to their loyal fan base,” he added.

Axel Hellmann, Eintracht Frankfurt spokesperson, commented: “Betway wants to expand its business not only throughout Germany, but also in the Rhine-Main region in particular.

“We are pleased that we will make a positive contribution to Betway’s further growth with our emotions and brand strength around our club.”