Betway expands football sponsorship strategy into Germany
Operator becomes official betting partner of five Bundesliga 2 clubs including St Pauli and Union Berlin
Sports betting operator Betway has extended its football sponsorships into Germany after becoming the official betting partner of five Bundesliga 2 clubs.
Betway has signed individual three-year deals with St. Pauli, Union Berlin, Eintracht Braunschweig, Karlsruher SC and Dynamo Dresden ahead of the coming season, which kicks off in August.
The firm will receive in-stadium branding at all five clubs as part of the individual agreements, in addition to hospitality tickets to every game.
“The Bundesliga is one of the most avidly followed leagues in the world, and we’re delighted to have signed partnership agreements with five clubs which boast significant heritage and history in both German and European football,” said Betway’s Anthony Werkman.
“We look forward to supporting the five Bundesliga 2 clubs as they embark on a new season, with the glory of promotion to the top tier on offer,” he added.
Last year, Betway struck a ?15m sponsorship deal with Premier League side West Ham to become the club’s principal partner until the end of the 2017-18 season.