Betway seals Anderlecht betting partnership
Operator adds to West Ham deal with a three-year in-stadium branding agreement with Belgian club
Betway has signed a three-year sponsorship deal with R.S.C. Anderlecht to become the Belgian club’s official betting partner.
As part of the agreement, the operator will have its branding displayed around the club’s Constant Vanden Stock Stadium and will also receive exposure through its digital media platforms.
“We are proud and excited to be the betting partner of RSC Anderlecht,” Anthony Werkman, Betway marketing director, said.
“The club has a rich and successful history, and we see this partnership as an opportunity for fans to get closer to Anderlecht and the thrill of the Pro League,” Werkman added.
Jo Van Biesbroeck, operational manager of RSC Anderlecht, added: “The alliance with Betway is good news for the fans.
“We are confident that the expertise in the field of sports betting will be appreciated by our supporters.”
As part of the Belgium regulator’s licensing requirements, Betway in July 2015 partnered with land-based firm Casinos Austria International Belgium SA in order to receive an A+ and F1+ licence. Betway had previously been on the regulator’s blacklist.
Earlier this year the operator extended its partnership with West Ham, becoming the Premier League club’s principal partner until 2020.
The company recently extended its football sponsorship reach into Germany, becoming official betting partner of five Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Karlsruher SC and Dynamo Dresden.