BlueRibbon enters Baltics with Olympic Entertainment Group deal
Jackpot marketing platform expands European footprint with latest partnership
Marketing platform provider BlueRibbon has sealed a partnership with Olympic Entertainment Group (OEG) for the Baltic operator to use its player engagement solution.
The agreement will see BlueRibbon enter the Baltic region for the first time, having signed similar deals in Europe and Latin America this year, including one with Scientific Games.
OEG will use BlueRibbon’s solution across its digital portfolio to create bespoke jackpots with the aim of boosting player acquisition, engagement and retention.
Amir Askarov
BlueRibbon CEO Amir Askarov said: “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play.
“BlueRibbon offers operators and players a win-win situation. Operators can create, control, and market bespoke jackpot promotions to different segments, while players are excited by the increased chances of winnings.
“OEG has recognised that there is a need to introduce innovative products and they have chosen our solution as the way to do it,” he added.