Bodog88 in BuzzSports deal
Asian-facing Bodog brand licensee to use UK-licensed company's ZonePlay in-play betting offering.
Philippines-based Bodog brand licensee Bodog88 has agreed a deal with Buzz Sports to use the British company’s flagship ZonePlay product.
The agreement, which will see the “what happens next”-style in-play betting tool incorporated into the operator’s sportsbook, follows Bodog88’s recent deals with Mahjong Logic and CTXM.
It comes just weeks after Bodog88 completed the acquisition of the Bodog Poker Network and revealed it was seeking a partner to “help bring the network forward”.
Buzz Sports has emphasised its hopes for the Asian market with chief commercial officer Ian Williams saying: “The in-play betting market is growing faster in Asia than anywhere else in the world, and Bodog88.com are at the forefront of that growth.”
Robert Gustafsson, Bodog88 managing director, explained: “In Asia your product must be an ever-evolving one and while that is hard to keep on top of firms like Buzz Sports offer a quick solution to the all-important in-play additional markets and we have been very impressed by their professionalism and software.”