Bojoko adds Finnish language to casino comparison site

Words by Ross Law

Online casino comparison site Bojoko has launched a Finnish-language version of its website for the first time.

Affiliate brand Bojoko, described as the Airbnb of online casino, now offers reviews in Finnish while operators can create Finnish language listings for players to rate and review.

Currencies on Bojoko’s site have also been converted from pounds to euros to streamline navigation for Finnish users.

Players can access features including the highlighting of specific criteria on each casino listings page and also have access to responsible gambling tools including gamban.

Joonas Karhu, chief business officer at Bojoko, said: “We believe Bojoko will be just as popular among Finnish speakers, allowing players to learn more about online casinos and to find the brands that best meet their wants and requirements.”

Bojoko’s Finnish-language site launch comes several months after its launch in Canada, with a view to continued expansion into more markets throughout 2020.

Karhu wrote an opinion piece for EGR Marketing in 2019 which asked if affiliates were taking responsible gambling measures seriously.