Bojoko awarded West Virginia and Michigan licences

Affiliate firm Bojoko has secured licences in both West Virginia and Michigan as it continues its push in the US market.

The awarding of the licence will see Bojoko offer its services to customers in both states and browse offers from licensed casino operators in each market.

The expansion into West Virginia and Michigan takes Bojoko’s US presence to three states, having already gone live in New Jersey in January 2021.

Bojoko said it would “take the same approach to the US market as it has done in Europe and internationally”.

The affiliate offers its services across the UK, Finland, Canada, and most recently New Zealand, where the brand went live in February 2021.

Joonas Karhu, Bojoko CEO, said: “Securing licences in West Virginia and Michigan form part of our wider plans for the US market, and will allow us to significantly increase the size of our addressable audience.

“Bojoko has already hit the ground running in the Garden State where players are enjoying our open and honest approach to helping them browse and choose online casinos, and now players in West Virginia and Michigan will be able to do the same.

“Both states are showing fast growth with plenty of untapped potential, and we look forward to helping players in each state find the best licensed betting brands from them,” he added.

In August 2021, Karhu replaced Bojoko co-founder Toni Halonen as CEO, with Halonen moving to the newly created role of chief product officer.