BoyleSports boosts gaming offer with EveryMatrix deal
Irish operator ramps-up gaming portfolio with new supplier deals and launch of slots-focused Vegas product
BoyleSports is strengthening its gaming portfolio after signing a platform deal with EveryMatrix and adding three new suppliers to its roster of third-party providers.
The Irish operator, which is predominantly known for its sportsbook offer, is also launching a new slots-focused Vegas product which will be boosted with contributions from new partners IGT, NXY Gaming and Scientific Games.
The trio join existing supplier partners Realistic Games, Microgaming and NetEnt with all integrations processes, previously handled by BoyleSports, to be aggregated and simplified through the EveryMatrix platform.
EveryMatrix will also provide BoyleSports with its bonusing capabilities which the operator’s head of digital revenues Patrick Thornton said was “a significant step change for us in terms of how we can interact and reward our gaming base”.
The Vegas product, available initially on mobile, will see a desktop launch in early Q1 2016 and sit alongside the incumbent games and casino tabs.
The revamp of BoyleSports’ gaming portfolio comes just two months after Thornton joined the operator from Irish rival Paddy Power, where he had headed-up Paddys’ poker division.