Boylesports launches Tradologic-powered financial betting
Irish bookmaker teams up with binary option software provider to offer financial betting markets
Boylesports launched a new financial betting product this week in conjunction with software provider TRADOLOGIC.
The agreement has seen the Irish operator integrate TRADOLOGIC’s widgets into its website which in turn offers customers a wide range of binary betting options for some of the most popular financial markets.
According to Boylesports, TRADOLOGIC was selected as it preferred partner due to the ease in which it could integrate the product while the product is also expected to help Boylesports target new markets.
“We are pleased to complete our agreement with TRADOLOGIC,” John Boyle, Boylesports’ CEO, said.
“With the stable, innovative technology they offer us, we will be able to provide our players with products that absolutely meet their needs and deliver a unique gaming experience. Having this reliable technology will increase our customers’ satisfaction and loyalty,” he added.
TRADOLOGIC, meanwhile, believed the deal would enhance its reputation as one of the industry’s market leaders.
“TRADOLOGIC’s technology will enable Boylesports to diversify their offering and expand to new markets,” Ilan Tzorya, TRADOLOGIC founder and CEO, said.
“We believe in the success of this partnership that will further strengthen TRADOLOGIC’s position as a leading software provider.”
Boylesports’ move into financial betting sees it following the footsteps of other operators such as Irish rival Paddy Power, bet365 and William Hill.