Bwin follows German football deal with fan-focused TV ad
GVC sports betting brand puts football punters at the centre of new Bundesliga TV ad campaign
Bwin has unveiled a new television ad targeted at German football fans after signing a deal to become the first private sports betting partner of the German Football Association (DFB).
The GVC brand gained advertising rights for the DFB and the German national team from January this year, with the deal set to run until at least 2022.
From July 2019, bwin can also advertise via the DFB Cup, the German third division and the women’s top-flight Bundesliga.
The partnership also includes perimeter advertising, hospitality, online and offline integration into DFB media outlets and links to the national team and associated competitions, including logos.
Bwin has released a new video to highlight the partnership with the tagline: “That’s our game. We do not watch – we dive in. We do not listen to experts, we have our own plan for the match. Because we do not only believe in our team – we rely on it!”
Stephan Heilmann, head of DACH for bwin, said: “We are greatly honoured to be a DFB partner and look forward to greatly expanding our current partnership with this new agreement.
“We look forward with great enthusiasm to the national team matches and the enthralling DFB Cup battles to come.
“Both offer an unparalleled environment for us to present the bwin brand,” he added.
According to bwin, the collaboration also features an extensive commitment to preventing addiction and to maintaining the integrity of the sport.
“Championing responsible sports betting within this partnership will also be a crucial issue for us, and one we want to promote jointly with the DFB,” added Heilmann.