Bwin.party integrates Yggdrasil slots
New deal extends supplier's existing partnership with GVC Holdings
Bwin.party has agreed a deal to integrate the entire suite of Yggdrasil slots onto its portfolio of customer-facing sites.
Yggdrasil previously had a supply agreement with GVC, which completed its acquisition of bwin.party in February, and the new agreement extends the original deal in terms of market coverage and duration.
Under the terms of the agreement, bwin will receive the entire suite of Yggdrasil slot games as well as the supplier’s collection of promotional tools, and the Infinite API for gamification.
“We are always on the search for the very best games to offer our customers, so we are delighted to have reached this agreement with Yggdrasil,” Liron Snir, chief product officer at GVC Holdings, said.
“We are certain that Yggdrasil’s innovative and engaging slots will prove a hit with bwin.party customers.”
Yggdrasil recently won Slot Provider of the Year at the 2016 EGR B2B Awards, and offers several well-known games including Bicicleta, Wicked Circus, and progressive jackpot Joker Millions.
“Bwin.party is one of the most respected operators in our industry, so it is fantastic news that they have become the latest operator to see the value in Yggdrasil’s marketing-leading games,” Fredrik Elmqvist, CEO at Yggdrasil Gaming, said.
“This year has already been a busy one for team Yggdrasil, with new game launches, new hires and new sign-ups, and we are looking forward to forging a long and fruitful relationship with bwin.party.”