Bwin.party social betting product to launch "within weeks"
Operator's Sportster " Bet and Win app expected to get public launch soon after closed beta testing began earlier this year
Bwin.party’s social sports betting product Sportster “ Bet and Win is to be opened to the public “within weeks” after being in closed beta testing since May, eGaming Review understands.
The Facebook app was created by Top Eleven publisher Nordeus in collaboration with bwin.party’s social gaming division Win, and numerous features have been added since it was beta-launched earlier this year.
Sportster allows customers to bet on both real and virtual sporting events using tokens and includes a number of social interaction features such as challenges and weekly leaderboards.
An additional social feature includes an in-app game called ‘Bet Race’ in which five users compete against each other over 11 rounds of betting, with prizes awarded based on a player’s final standings.
The company had sought to address a number of issues since beta-testing began including instant gratification for the customer when there are no sporting events and improved liquidity.
Bwin.party’s social arm Win publishes a number of free-to-play casino products on both Facebook and mobile including Slots Craze, Stardust Casino and Cheeky Bingo.
The imminent launch of Sportster follows the full-launch of Paddy Power’s own social sports betting app, Paddy Power Social, in May which allows customers to bet using real money.