Bwin ramps-up Italy presence with new media deals
GVC-owned brand to appear on LED screens of nine Serie A clubs and extends TV deal with Sky
Bwin.it has beefed-up its marketing strategy for the new Italian football season after extending its TV deal with Sky and signing a new agreement to appear on the LED screens at nine Serie A football clubs.
The GVC Holdings-owned brand partnered with sports marketing agency Infront Italy to secure the Serie A deal, which will see bwin branding appear on pitch-side screens of Lazio, Fiorentina, Genoa, Sampdoria, Udinese, Cagliari , Chievo Verona, Pescara and Palermo from match day four through to the end of the season.
The operator also revealed it had extended its deal with Sky in relation to the bwin-sponsored Serie A betting section within the broadcast of Sky’s Saturday football show and Sportitalia, which will continue to be fronted by models and TV presenters Barbara Pedrotti (pictured) and Francesca Belussi.
In addition, bwin has secured advertising deals with Mediaset TV newspapers Corriere dello Sport and Tuttosport, which belong to the Sports Network circuit.
“We are pleased to reconfirm our presence on TV and print, thanks to renewed agreements with Sky, Mediaset and Sport Network,” Moreno Marasco, Italy country manager, said.
“And to integrate the communication plan with the presence on the side-lines of football clubs will allow us to further increase visibility and recognition of the bwin brand and reach a growing number of football and sports fans,” he added.
Earlier this year bwin was acquired by GVC Holdings.