Caesars Entertainment taps Genius Sports for data partnership
US giant links up with New York-listed firm to gain access to official data and marketing tools
Caesars Entertainment has put pen to paper on a multi-year data agreement with Genius Sports.
The US casino giant will now gain access to Genius Sports’ entire official sports data content offering, as well as customer acquisition and engagement tools.
Caesars will be afforded access to exclusive NFL data from Genius Sports, as well as data from NASCAR, the English Premier League and Argentinian, Colombian and Mexican football.
In April, the NFL selected Genius Sports as the exclusive distributor of its official data in both the US and globally while in the same month Caesars was selected as one of the NFL’s official sports betting partners.
In addition to being an official data supplier, Genius Sports will also become an advertising partner to Caesars and supply its latest marketing technology to drive customer acquisition.
Mark Locke, Genius Sports CEO, said: “We are thrilled that Caesars Entertainment has recognised our investment in official sports data as it fuels the next generation of fan experiences.
“Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its US market growth, through exciting new brand, acquisition and monetisation opportunities,” he added.