Caesars to unleash $1bn US sportsbook customer acquisition drive

US casino giant commits to “leaning the entire organisation” towards sports betting in competitive investment plan

sportsbook Tom Reeg Caesars Entertainment US sports betting Igaming William Hill Caesars Entertainment CRM Customer Acquisition News North America Strategy Tom Reeg US US sports betting USA William Hill

Caesars to unleash $1bn US sportsbook customer acquisition drive

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