Camelot strikes “emotional connection” with new ad campaign
National Lottery operator’s multi-media campaign aims to highlight the breadth of prizes customers can win
UK National Lottery operator Camelot has launched a new multi-media advertising campaign highlighting the “emotional connection” its winning customers experience.
The new campaign was developed in partnership with creative agency AMV BBDO and will debut today on radio, out-of-home advertising and social media.
As part of the campaign, Camelot will use real-winner stories and unique statistics to demonstrate the volume and variety of prizes customers can win on The National Lottery.
Arabella Gilchrist, head of parent brand for The National Lottery, said: “The National Lottery plays a vital role in contributing to good causes throughout the UK – raising more than £30m every week – and at the same time awards around eight million prizes weekly.
“These surprising facts and real-life winner stories will help remind players that real people, like them, are winning on The National Lottery all the time.”
Since its launch in 1994, the National Lottery has awarded over £61bn in prizes and created more than 4,400 millionaires or multi-millionaires.
