Capital Spreads launches new ad campaign
Spread betting firm targets "emotional space" to lure experienced traders to the site
Capital Spreads has unveiled an integrated marketing campaign to promote the financial spread betting and CFD provider.
The ‘Master the up and down’ campaign, based around a surfing metaphor, launches on Monday 7 April and is designed to attract knowledgeable traders to the site.
The spread betting, FX and CFD trading firm claimed it was “breaking the rules” of the sector by creating a “deeper connection with investors by reaching out to them in the emotional space”.
The campaign will be promoted on Bloomberg, CNBC, City AM, Money AM and the London Underground, as well as through email and re-targeting campaigns.
“The water represents the financial markets – sometimes calm, often volatile and turbulent,” the company said in a statement. “The surfer is the spread better, accepting of risk and looking to ride the markets.”
In January Capital Spreads parent company London Capital Group (LCG) posted a pre-tax profit of £2.4m for the six months ended 31 December in what CEO Kevin Ashby described as “a year of refocusing”.
The company saw a return to profit, excluding claims payouts, after recording a loss of £0.2m in the corresponding period in 2012.