Carousel Group expands MaximBet brand into further US states
Malta-headquartered operator nets igaming access in Pennsylvania via agreement with Caesars Entertainment
Carousel Group’s US sports betting brand MaximBet has sealed market access in Ohio and Pennsylvania and will now look to secure an operating licence in both states.
After launching in Colorado in time for the start of the new NFL season, MaximBet is seeking to expand its reach in further markets across the US and Canada.
MaximBet’s latest partnership will grant the brand online sports betting access in Ohio, while it has also gained market access to provide igaming in Pennsylvania via Caesars Entertainment.
“In every new market we enter, our sole focus is on bringing the best experience to the customer by providing them not only with a world-class sportsbook and casino, but also with access to money-can’t-buy experiences that only a lifestyle brand can provide,” said Carousel Group CEO Daniel Graetzer.
“We are excited about the efficiencies this scale brings to our business and we look forward to additional market-access arrangements in the near future,” he added.
Maxim is an international men’s lifestyle magazine and media brand that was devised and launched in the UK in 1995 but has been based in New York since 1997.
Carousel first collaborated with the luxury lifestyle publisher in April of this year.
The operator has promised to award consumers with special prizes, including a VIP trip to LA and the chance to bet on and watch a game with a leading celebrity or influencer.