Catena Media extends affiliate offering with financial services acquisition
Super affiliate boosts presence in Germany, Austria and Switzerland with stocks-and-shares comparison business Beyondbits Media
Catena Media has expanded into the financial services industry for the first time, with the acquisition of price comparison site Beyondbits Media Ltd.
Malta-based Beyondbits is an online affiliate marketing company which centres on financial services, with a specific focus on stocks and shares primarily in Germany, Austria and Switzerland.
The purchase, which includes Aktiendepot.com and Qomparo.de among other sites, is expected to be completed by the end of November with Catena Media paying an initial £8.2m, of which £2.4m will be paid with shares in Catena Media plc after its recent listing on Nasdaq Stockholm.
A statement from Catena Media said: “Beyondbits carefully monitors developments on the financial markets, providing information and facts, as well as comparing and analysing different investment and trading offers in order for clients to make easier decisions in the event of future trading.”
Catena Media’s acting CEO Henrik Persson Ekdahl said the acquisition is expected to generate quarterly sales of approximately £660k and will complement the firm’s casino and sports betting businesses.
“Through this acquisition we are making a strategic expansion into a new and regulated vertical that has grown strongly and that we have followed during a long time,” said Ekdahl.
“We are a market leader within lead generation and we see great opportunities to grow in the financial sector.
“The acquisition will complement our existing offering very well and fits perfectly into our organisation and technology platform.”