Catena Media goes live in Virginia and Michigan
Affiliate capitalises on latest US launches having built up state-specific domains since 2018
Catena Media has successfully boosted its US portfolio with two new markets following the legalisation of online sports betting in Virginia and Michigan.
The Malta-based business has already secured vendor registrations for both states and has been building area-specific sites in expectation of the launches.
Michigan is the 10th largest US state by population and has also legalised online casino gaming. Catena Media created a PlayMichigan.com domain back in 2018 when PASPA was repealed.
Virginia went live on 21 January 2020 and was followed by Michigan a day later.
Catena Media North America VP Michael Daly said: “Catena Media’s North America team is excited about not just one, but two states, reaching fruition in their online sports betting process by going live last week.
“For Catena Media, it is just another step, albeit a large one, in our journey with those states,” he added.