Catena Media lands long-term Betway strategic partnership
Affiliate points to “unrivalled network” as key in supporting operator to reach targets
Catena Media has put pen to paper on a new, wider-reaching commercial agreement with online bookmaker Betway.
The Stockholm-listed affiliate firm has agreed a long-term partnership to develop a new “enhanced” contractual framework to support Betway’s strategic efforts.
Gloria Cereda, Catena Media director of commercial, said the affiliate’s global reach would be hugely beneficial to Betway moving forwards before confirming that she expects similar agreements to follow soon.
Cereda said: “We believe that trust is a key aspect in any great relationship, and we are very happy to see that top operators like Betway are willing to build that trust together with us. This cements our already deep relationship with Betway globally to the benefit of both businesses.”
Paul Adkins, Betway marketing and operations director, said: “This is a very exciting global deal which will help us achieve our targets for growth in many important territories.
“Their strategic objectives are aligned with ours, making this deal beneficial for both businesses in such a fast-paced sector. We look forward to building on this important relationship in the future,” he added.