CBET and PSG sign regional betting partnership
Exclusive content and branding deal sees Latam-facing betting company team up with Ligue 1 champions
CBET has announced a new regional Latam partnership with Paris Saint-Germain (PSG).
The deal will see the online betting company, which chiefly operates in Latam, provide exclusive content to PSG fans in the region.
CBET branding will also be seen by millions of Latam viewers during all home games at the Parc des Princes via the club’s digital overlay system.
The club is particularly popular in the region with Argentinean superstar Lionel Messi and Brazil’s Neymar both playing for the French champions.
Marc Armstrong, director of partnerships for PSG, said: “We are delighted to welcome CBET as a regional partner for Paris Saint-Germain.
“CBET is an ambitious player in online betting and one of the world’s most trusted companies in this sector. Together we will provide the club’s millions of fans in Latin America with innovative and exclusive content.”
Riddler Buler, co-founder and CEO of CBET – Latam, added: “We are extremely proud to be associated with such a popular club. This year, we are dreaming bigger with a new design and new ambitions with PSG.”
The regional deal becomes the second betting partnership announced by PSG in 2022 after July’s inking of a three-year, €5m (£4.2m) per-season principal betting partnership with Françoise des Jeux.