C&N Sporting Risk launches in-play prompt feature
Data-led betting syndicate unveils widget to increase customer engagement for sportsbooks
C&N Sporting Risk has launched a new B2B gaming service arm which aims to enhance consumer betting decisions, EGR can exclusively reveal
BetitRight was developed out of a joint venture between Sporting Risk and Spotlight Sports Group to develop the latter’s in-play bet prompt product.
Sporting Risk combined its own prediction models with live event feeds and bookmaker prices to produce in-play bet prompts.
The product covers more than 50 football markets with between 10 and 25 in-play prompts generated per match.
EGR understands there are plans to further develop the product in the coming months while remaining focused on football, before scaling into other sports in 2022.
Sporting Risk said data from one client showed that 27% of users who interact with the bet-prompt widget add a selection to the bet slip.
Henry Newman, Sporting Risk co-founder, said: “BetitRight provides the perfect balance between enhancing user engagement and activity for operators, while servicing the consumer in providing a more educated approach to sports wagering.
“Our expertise in data science and predictive modelling has driven BetitRight’s development and the engagement results we’ve seen show the product is having a significant impact for both operators and consumers,” he added.