Colossus Bets launches Syndicates betting product
New format lets punters crowdfund entries to encourage more participation and engagement
Colossus Bets has launched a new product that enables groups of players to purchase tickets into Colossus jackpots.
Colossus Syndicates is now live on the firm’s B2C site, colossusbets.com, with an enhanced version set to be rolled out across the Colossus B2B partner network in the coming weeks.
The product will enable punters to get more tickets into jackpot tournaments, for example, boosting customer engagement as more entries stay alive throughout a sporting event.
“Colossus Syndicates will allow big or small players in different territories and different currencies to join forces on a ticket into our jackpot pools,” Bernard Marantelli, CEO and founder of Colossus Bets, said.
Players can choose to be a syndicate captain and make the selections themselves, or join someone else’s ‘team’.
The product also features a variety of social features to help teams make cash-out decisions for instance.
“This product has attracted huge interest since going ‘soft’ live on our own site earlier this month with spend on colossusbets.com doubling in the period,” Marantelli added.
“Colossus Syndicates takes pools to the forefront of betting innovation and our partner operators are eagerly awaiting its release across the Colossus network.”