Coral bolsters omni-channel offering with Coral Connect app

Coral has launched a mobile companion app for its omni-channel Coral Connect card, which is now available on the Apple and Google Play app stores.

The single wallet Coral Connect card launched in 2014 and has been cited by the operator as a major driver of its digital and retail growth through linking shop activity with an online Coral account.

And the new app enables punters to scan their receipt barcode to monitor and track bets made over the counter via their mobile devices and cash-out will be available for the most popular coupons.

Coral said the app provides up to the minute information pre and post bet and will also stream live events including football, horse racing and tennis.

“The Coral Connect App is a market-leading way for our customers to enhance their shop experience with us,” Darren Calvia, head of omni-channel product at Ladbrokes Coral, said.

“We know that our customers’ appetite for more flexible and engaging products is greater than ever before [and] this latest iteration of Connect bridges the gap between retail and online to provide the omni-channel experience they want,” he added.

Irish operator Boylesports made a similar omni-channel push, in July, with its Playtech-powered BetTracker.

Coral Connect joins a host of other sportsbook products in the Play Store as Google lifted its ban on gambling apps earlier this month.