Coral joins forces with Spotlight Sports Group for Cheltenham Festival mini-series

Spotlight Sports Group has launched a new mini-series in partnership with Coral to produce five cinematic features and a weekly live racing show in the run-up to Cheltenham Festival.

The mini-series, called ‘My Festival’, will feature Coral ambassadors Colin Tizzard, Tom Scudamore and Chris Hughes as they discuss their Cheltenham stories and talking points leading up to the March festival.

A weekly live show called ‘In the Know’ will also be hosted by Ross Brierly with Racing Post experts and special guests to discuss betting trends and insight ahead of the Prestbury Park event.

Both will be broadcast on the Racing Post YouTube and Facebook platforms, as well as on Coral’s social channels.

Spotlight Sports Group CCO Sam Houlding said: “We are excited to be producing this innovative live series with Coral. The mini-series not only delivers a great watch for Racing Post and Coral viewers but demonstrates our in-house production team’s wide range of capabilities.

“The series is a brilliant way for Coral to activate their ambassador agreements in partnership with our racing audiences ahead of The Festival.”

Coral PR director Simon Clare commented: “With some of the biggest names in racing featured throughout the series, we think viewers are in for a treat.

“The Cheltenham Festival is going to be very different this year without that famous roar so we hope we can bring our customers closer to the action with our video content.’’

The first episode of In the Know went live on 15 February.