Coral signs deal to become official betting partner of Qatar Goodwood Festival
Three-year deal will see Entain-owned firm sponsor 10 races across the five-day festival
Coral has entered a three-year commercial deal with Goodwood Racecourse that will see the east London-based firm become the official fixed-odds betting partner of the Qatar Goodwood Festival.
Additionally, the Entain-owned brand will sponsor 10 races across the five days of racing.
Among the races to bear the Coral name will be the Golden Mile on 29 July and the Stewards’ Cup on the final day of the festival.
Simon Clare, Coral PR director, said the firm was “delighted” with the partnership as it would provide an opportunity to bring its “Coral Virtual Race Experience Stage” to Goodwood in an attempt to get “customers closer to the action”.
Alongside recent partner JockeyCam Ltd, Coral has produced virtual content that immerses the customer in the heart of a race. It was premiered at the Scottish Grand National.
In addition to at-event activation, Coral will also be producing content in the build up to the festival in order to “excite and build anticipation”.
Clare added: “Our ambition is to set a new high bar for the way we activate and bring to life our racing sponsorships.
“Bringing our new Coral Virtual Race Experience to Goodwood is a clear demonstration of that in practice,” he added.
Talking about virtual reality activations, Jonathan Gregory, commercial director at Goodwood, praised the “new dimension” that racegoers will experience, and added it will “bring a new insight into racing from a jockey’s perspective”.
Qatar Goodwood Festival takes place between 26 and 30 July.