Coral to block underage Twitter followers
Bookmaker follows in footsteps of William Hill by announcing the introduction of age screening on social media site
Bookmaker Coral is introducing an age-verification system for its Twitter account to block underage users from viewing its content.
Users of the social platform will be prompted to enter their date of birth if they attempt to follow the operator with Twitter extending a tool, which had previously only been available to alcohol brands, to gambling operators.
The age checks will be implemented on both desktop and Android and iOS devices and mirror the operator’s Facebook pages which have used age-gating since their inception. Other Gala Coral-related Twitter accounts are expected to follow suit shortly.
The Gala Coral subsidiary becomes the second operator in as many weeks to incorporate the system on Twitter after William Hill last week announced it would also be screening prospective followers.
“The introduction of automated age verification on Twitter is a significant advancement in helping us ensure that we prevent under-age followers from viewing tweets from Coral,” Tania Seif, head of social marketing at Coral, said.
Twitter and other social network sites have become an essential marketing tool for egaming operators with a recent report by online gaming strategists Think Gaming concluding social media had become the number one acquisition channel.
Coral’s Twitter account has gained 273,000 followers since launching in June 2009.