Crucial Compliance nets new COO
Marketing industry veteran Andy Masters joins Gibraltar-based responsible gambling specialists
Crucial Compliance has recruited marketing industry veteran Andy Masters as its new chief operating officer (COO).
Masters spent 10 years as a director and shareholder in Cross Channel Marketing (XCM Limited), a business focused on generating marketing strategies using data.
He has also worked in several other marketing and business development roles over a 20-year period.
In his new role, Masters will be initially tasked with advancing the compliance firm’s professional services and software development team through additional hires.
The team will focus on areas including analytics, BI, MI, customer engagement and integration issues.
Masters will also oversee a programme of compliance management solutions through the development of an international suite of compliance-facing products.
Masters will report to Crucial Compliance MD Paul Foster. He will also join the board as a partner.
The company is targeting international expansion, while also increasing its technology-based solutions for potential clients.
“We are very proud to welcome Masters as both a partner and fellow board member to help deliver the sustainable but ambitious targets,” Foster said.
“As COO, he is bringing a depth of knowledge and experience which will help take us to the next level of company growth and development and, crucially, complements the existing team and client base perfectly,” he added.