Dafabet becomes principle sponsor of Norwich FC
Betting operator signs three-year sponsorship deal with Premier league new boys
Dafabet has announced a three-season deal to become the new principle club partner of Norwich City FC.
Under the terms of the deal, the Dafabet logo will feature on the club’s home, away and third kits, as well as on branding on and around the clubs Carrow Road ground.
Dafabet replaces fellow operator LeoVegas as the club’s main shirt sponsor following the end of a two-year partnership deal.
Dafabet CEO Dimitris Karatzas said he was delighted that Dafabet would now be associated with Norwich City, expressing his hopes that it would be the start “of a very long relationship”
We are pleased to announce @Dafabet as our Principal Club Partner. #ncfc pic.twitter.com/RjDNBd9wMV
— Norwich City FC (@NorwichCityFC) July 1, 2019
“We are proud of our past association with the Premier league, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values,” Karatzas added.
Dafabet has previously sponsored Sunderland, Burnley, Aston Villa, Fulham and has recently inked a five-year extension to its current deal with Scottish Premier League champions Celtic.
Norwich City COO Ben Kensell said the sponsorship agreement was an “exceptional deal” for the club.
“Not only is it the most lucrative partnership the club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self-financed club,” Kensell added.