Dafabet secures Scotland’s “biggest ever” sponsorship deal

Dafabet has secured the biggest ever front-of-shirt sponsorship in the history of Scottish football after announcing a seven-year deal with champions Celtic.

The new five-year contract follows on from an existing two-year deal and will run for seven season until the end of the 2024/25 campaign.

7⃣ more years! 🙌

What's been your most #Magnificen7 goal under @Dafabet sponsorship, Celts? pic.twitter.com/J609bE251B

— Celtic Football Club (@CelticFC) August 3, 2018

John Cruces, Dafabet’s head of sports marketing and sponsorship, said: “We are absolutely delighted to extend our partnership with Celtic, one of the world’s great football clubs and an institution which with which we are so proud to be associated.

“Our connection to Celtic has already been fantastic for us and even with two years still to run on our existing partnership, it was a relationship we were eager to continue.

“We could not have envisaged how well the last two years would have been for us, with the Invincible first season, then a second successive treble last year,” he added.

Dafabet began its current deal with the Hoops back in 2016, marking the Celtic’s longest partnership with one shirt sponsor since an eight-year association with CR Smith during the 1980s and 90s.

Celtic CEO Peter Lawwell said: “We are absolutely delighted to secure such a lucrative, long-term arrangement with Dafabet, a fantastic partner with whom we have already enjoyed such a great relationship.

“This announcement represents further great news for the club and our supporters ensuring another positive, high value and high calibre partnership for the future. We thank Dafabet for their continued commitment to Celtic Football Club.”