Danish Gambling Authority updates guidelines on advertising
Regulator now requires operators to provide full information when marketing slot games and likelihood of winning
The Danish Gambling Authority (DGA) has updated two guidelines relating to “sales promotion” and around providing information when marketing games to consumers.
A new section of regulations details how operators should display the likelihood of winning on slot machines at land-based locations.
The section titled “Guidance on the duty to provide information when marketing games” has been given a special focus on marketing land-based bets and winning slot machines in gaming halls and restaurants.
A new section detailing how operators should disclose the chance of winning at slot machines has been added.
The update includes additions to the definition and description of variants of game promotions with new sections detailing tournaments, lotteries and extra ways to win.
In addition to this, there has been a change in practice as to how firms calculate the value of drawing lots. The decisive factor will now be how many customers the provider thinks will participate in the draw.
The DGA has, alongside the new guidance, reiterated to operators that they should at all times be responsible for ensuring that marketing material follows the appropriate legislation and best practice.
This means that any licence holders that are found to violate this are at risk of being sanctioned.
These changes came into effect based on the DGA’s assessments of how games are marketed in Denmark.
The DGA’s director, Anders Dorph, recently spoke to EGR about 10 years of regulated online gambling in the country.