Danske Spil integrates SafeCharge cashier into Youbet brand
State-owned Danish operator partners with provider for “seamless payments experience”
Danske Spil has partnered with payments provider SafeCharge to integrate its services into the operator’s new Youbet sports betting brand.
The state-owned operator will offer players the use of SafeCharge’s cashier service which is “optimised for maximum conversion of deposit and withdrawals”.
The service will also integrate Danish debit card Dankort into the Youbet product.
CEO of Danske Spil’s gaming subsidiary, Niels Erik Folmann, said: “Sports betting is becoming an increasingly popular activity in Denmark. Our customers are demanding a seamless payment experience from any device with their preferred payment method at any time,”
Yuval Ziv, CCO at SafeCharge, commented: “We are confident that SafeCharge Payments Engine’s various assets will continue to deliver the highest levels of customer experience and payment conversion.”
The Danish-operator launched its Youbet brand in May to compete with international sportsbooks that are taking a large chunk of Denmark’s market share.
