Digital Fuel Marketing launches betting-focused offshoot
Firm's Digital Fuel Innovations offshoot to focus on the sports, racing and betting sector
Digital Fuel Marketing has announced the launch of a new betting-focused division as part of a venture between CEO Toby Oddy and former colleague Edward Beesley.
The Sydney-based digital marketing firm unveiled its Digital Fuel Innovations (DFI) offshoot last week, which will focus specifically on the sports, racing and betting sector.
Founding partners Oddy and Beesley previously worked together at Ladbrokes for a number of years.
“Ed and I are stoked to have found a compelling reason to work together again with a passion for technology and sport in common,” Oddy said.
“We’re both highly motivated and keen to put DFI on the map as a digital innovator offering bespoke strategies that maximise our clients’ full potential,” he added.
To coincide with the launch, the company also announced that DFI has partnered with Chroma Sports to manage the relationships between the provider and wagering operators.
“As a digital sports product business, Chroma are delighted to be partnering with the industry expertise and insight of Digital Fuel Innovations,” Paddy O’Clery, CEO of Chroma Sports, said.
“Placing Chroma’s great sports engagement products, digital platforms and services in front of the right people is crucial,” O’Clery continued.