Easyodds launches brand new website and in-play service
Odds comparison site overhauls website as it looks to cater for both the casual and serious punter
Odds comparison site and leading affiliate easyodds has this week unveiled its revamped website featuring a new in-play service.
The in-running function enables customers to monitor and compare live up-to-the-minute odds from six leading operators across a number of sports including football, tennis and darts.
Easyodds said the service will be enhanced over time with the addition of further sports and the provision of in-running statistics and other features.
James Garmston, CEO of easyodds, told eGaming Review the new site has also been given a more modern feel while navigation has been improved enabling clients to select a desired price in two-clicks.
“We’ve changed the menu structure so everything can be accessed from the homepage – the two-clicks makes a huge difference to people who don’t want to browse and just want to place a bet as quickly as possible,” Garmston said.
Garmston described the new site as “phase one” with a series of “exciting new plans” in development for 2014, including a mobile app release on iOS and Android.
“We’ll be releasing our web app imminently “ mobile in-play will be a key feature,” he said.
Despite conceding it has been overtaken as market leader by Sky-owned Oddschecker, Garmston said easyodds has a “unique angle” with the new website able to cater for both the serious and more casual punter.
“With this site we’ve tried to make things as simple as possible for those coming onto the site for the first time “ that’s why we are called easyodds, we try to make things easy,” Garmston added.
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