Endemol launches Benidorm Bingo affiliate programme
Programme launched on Income Access affiliate network.
Endemol UK has launched the affiliate programme for its Benidorm Bingo site with the Income Access affiliate network.
Benidorm Bingo, loosely themed around the television series Benidorm, features Endemol’s Deal or No Deal bingo plus a variety of content from Playtech-owned Virtue Fusion.
It is the second site this month to go live with Income Access, after RummyRoyal launched its affiliate programme two weeks ago.
Meanwhile, reports have suggested this morning that Endemol is unlikely to accept Time Warner’s revised takeover bid despite news of debt restructuring, according to UK newspaper City AM. The paper added that Endemol’s debts could amount to as much as 2.8bn.
Endemol spokesman Charles Armistead said: “The preferred route is to continue to reach an agreement with the lenders rather than consider any offers from Time Warner, or indeed anybody else.”