EnergyCasino launches UK sportsbook with Leyton Orient sponsorship

EnergyCasino is making a move into the sports betting vertical after agreeing a shirt sponsorship deal with English football club Leyton Orient.

The UK-facing sportsbook, branded EnergyBet, will go live in the coming weeks and be powered by supplier BetConstruct, with the Leyton Orient sponsorship deal forming part of its market entry strategy.

The deal will see EnergyBet branding appear on all home, away, third and training kits worn throughout the next two seasons, along with increased branding at the club’s Matchroom Stadium and special betting offers for Orient fans.

“EnergyBet is delighted to partner with the famous and historic Leyton Orient and look forward to an exciting and prosperous partnership and hope to support the O’s in their push for promotion this season, as well as to build the EnergyBet brand in the UK,” Daniel Hurley, UK country manager at EnergyBet, said.

Leyton Orient CEO Alessandro Angelieri added: “We are delighted to have online bookmakers EnergyBet on board, especially on a two-year deal, which gives the club the scope to plan ahead for the future. We looking forward to working with EnergyBet and hope it is the start of a long and successful partnership.”

The deal and sportsbook could mark the start of a concerted push in the UK market from EnergyCasino – a spokesperson told EGR to expect more “big surprises” about its UK presence before the end of July.