Entain unveils initiative to boost access to tech and improve diversity
Multi-million-pound global scheme aims to positively impact the lives of more than one million people around the world by 2030
Entain announced on Wednesday that it plans to launch ‘EnTrain’ to increase access to technology training and improve diversity in research and development.
The aim of the multi-million-pound global initiative, which is the first global commitment from Entain Foundation to international communities where it operates, is to positively impact the lives of more than one million people around the world by 2030.
The initiative is built of four core pilars: Entain Academy (providing transformative technology training for the next generation); Entain Scholarships (avenues for selection of candidates to become digital pioneers); Entain Apprenticeships (upskilling and developing existing employees); Entain Partnerships (collaborations with organisations around the world who amplify and support diversity in technology).
Jette Nygarrd-Andersen, CEO of Entain, said: “Entain is an ambitious business and sustainability is one of our two core strategic pillars. It benefits our customers and is also good for our business and the wider communities we are part of.”
Andersen further stated: “As we re-shape the future of interactive entertainment, we also want to help many more people become involved.”
“Our new EnTrain initiative provides the building blocks to help them, through access to academic and vocational courses and the technological expertise and equipment they need to succeed,” she added.
Meanwhile, Entain further announced a series of partnerships to amplify its initiative to reach out to under-represented and disadvantaged groups across the UK, Europe, Australia and America.
The Entain Foundation is funding nine apprentices with YGAM (the Young Gamers and Gamblers Education Trust) in the UK.
Meanwhile, in Europe, the Entain Foundation is funding a partnership with the Berlin University of Technology and the Nexus Institute to develop an international executive training programme to enhance diversity in research and development.
In the US, Entain has a scholarship partnership with the University of Nevada Las Vegas (UNLV) to support applicants looking to build careers in the online sports betting and gaming industries.
Meanwhile, in Colombia, the Entain Foundation is partnering with a non-profit organisation, Tiempo de Juego, to launch a high-performance and community-led female football team.
Through its existing initiatives, Entain has helped approximately 50,000 globally in 2021.