
Esports Entertainment Group explores entry into crypto mining business
Esports-first operator’s ggCircuit subsidiary launches passive ethereum mining software for high-end gaming PCs


Esports Entertainment Group (EEG) is set to develop its presence in the world of cryptocurrency via one its subsidiaries.
B2B software company ggCircuit, which EEG purchased in a joint $43m deal along with Helix Esports in October 2020, is set to launch a new product in the shape of ggFuze, a distributed computing platform.
The first application of ggFuze will be a beta version of a custom-built crypto mining application.
The app will be initially offered to a pilot group of LAN centres, representing tens of thousands of high-end gaming PCs.
The software uses idle computing power to passively mine for ethereum, with the software automatically evaluating the hardware of each PC and optimising the level of mining needed.
The mining of coins continues so long as certain price parameters are met, and the PC is not being used for gaming. The mining can be set into action with a simple click of a button.
The software was developed with Helix Esports and its subsidiary Genji Analytics, an esports analysis solution.
Zack Johnson, ggCircuit CEO, said: “Crypto mining during idle machine time is a request that many of our customers have been asking for and we are excited to be able to offer it as the launch application of our distributed computing product ggFuze.
“This is a great example of the synergies between ggCircuit, Helix and Genji and I am excited about these companies coming together under the EEG banner,” he added.