EveryMatrix strikes Danish media deal
Supplier partners with Ekstra Bladet to power media group's bingo and casino brands
EveryMatrix has bolstered its presence in the Danish market after sealing a platform supply deal with one of the country’s biggest media companies.
The software supplier will provide Ekstra Bladet with its Danish-certified platform for the tabloid newspaper’s online casino and bingo brands, ekstrabladetcasino.dk and ekstrabladetbingo.dk, which were launched in the market back in 2012.
Ekstra Bladet will also benefit from EveryMatrix’s payments and gaming solutions – which includes titles from the likes of NetEnt, IGT, Play’n Go, Microgaming, NYX, Evolution and Spigo.
“Following our constant focus on increasing our reach in the Danish regulated market, this new partnership showcases the strength of EveryMatrix products and quality of our software,” Ebbe Groes, EveryMatrix CEO, said.
“Ekstra Bladet is a very strong addition to our client portfolio and our first major brand in the regulated market from Denmark,” he added.
The deal represents EveryMatrix’s second major coup of the week after the firm signed a similar deal with Irish operator BoyleSports.