Ex-LeoVegas and NetEnt execs launch new online casino
Letsbet.com is expected to launch in 2018 with a focus on social interaction for players
LeoVegas’ ex-head of operations, Stefan Lind, and NetEnt’s former regional business manager, Michael Pedersen, have joined forces to launch a new online casino.
The Letsbet.com casino is set to launch in 2018 and will aim to combine the social aspect of a land-based casino within a virtual currency environment.
Letsbet.com will produce live daily broadcasts presented by casino hosts using the latest streaming technology to increase player interaction and conversion rates.
CEO and co-founder Pedersen said: “We believe the new frontier in online real-money casino is a mash-up of live streaming, social features and gamification.
“Most casino operators are in the same boat, faced with limited ability to differentiate their respective core offering, as the same games are available on more or less all sites.
“That’s why it’s so important to have the courage to stand for something in terms of unique features and marketing concepts – we can’t all serve the same spaghetti bolognese in our restaurants!”
The site will launch on the Together Gaming platform from BetHard Group and a teaser video has been released on YouTube.