Exclusive: Betfair agrees New Jersey deal with Trump Plaza

Betfair has agreed an online gaming partnership with the Trump Plaza casino in New Jersey, eGaming Review can exclusively reveal.

The deal will see the London-listed operator provide an egaming platform to the casino operator, with third-party casino and poker software set to be included as part of the agreement.

A source close to the matter said Betfair would subsequently license casino games from GameAccount Network and poker software via Amaya-owned Ongame.

It is as yet unclear what brand will be used to launch the Trump Plaza-Betfair offering will go under, however it is understood the Trump brand will not be used in any way.

The Plaza’s parent company, Trump Entertainment Resorts (TER) has two licensed casinos in Atlantic City.

News of Betfair’s deal comes just days after TER’s other New Jersey casino, Trump Taj Mahal, entered into a similar deal with Ultimate Gaming, with the Fertitta Interactive-owned company providing its proprietary technology platform and brand.

The agreement marks the better exchange operator’s second major push in the US market, having acquired horseracing wagering business TVG in 2009.

Betfair was unavailable for comment at the time of writing.

TER will hope online gambling will provide a boost for the Trump Plaza, which has suffered from declining revenues in recent years. In January it attracted less that US$5m in revenues – 40% down from the same month in 2012.

Its total win for 2012 was round $102m, which is the equivalent of what the city’s top casino, the Boyd Gaming-owned Borgata, often takes in just two months.